Cookie Policy
COOKIE POLICY
Last Updated: 10th May, 2026
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember your preferences, and provide insights to website owners about how their site is used.
Similar technologies include web beacons, pixels, and local storage. When we refer to "cookies" in this policy, we include all such technologies.
2. Who Sets Cookies on This Site?
Cookies on our Site are set by:
- Us (First-Party Cookies): Bloomvae Wellness, directly through our Site
- Third-Party Service Providers: Analytics and advertising platforms we use to operate and improve our business
3. Types of Cookies We Use
a) Strictly Necessary Cookies Essential for the Site to function. These cannot be disabled.
| Cookie | Purpose |
|---|---|
| Session cookie | Maintains your shopping session and cart |
| Country preference | Remembers your selected region |
| Cart cookie | Stores your shopping cart contents |
| Authentication cookie | Keeps you securely logged in |
| Checkout cookie | Maintains your checkout session |
b) Functional / Preference Cookies Remember your preferences to improve your experience.
| Cookie | Purpose |
|---|---|
| Visit tracking | Tracks repeat visits to improve experience |
| Unique visitor | Counts unique visitor sessions |
| Currency preference | Remembers your selected currency |
c) Analytics Cookies Help us understand how visitors use our Site.
| Cookie | Provider | Purpose |
|---|---|---|
_ga, _gid, _gat
|
Google Analytics | Tracks site usage, sessions, and behavior |
_fbp |
Meta | Identifies browsers for analytics purposes |
d) Marketing and Advertising Cookies Used to serve relevant ads and measure campaign effectiveness.
| Cookie | Provider | Purpose |
|---|---|---|
_fbp, _fbc
|
Meta | Tracks ad conversions, enables retargeting |
_gcl_au |
Google Ads | Tracks conversions from Google advertising |
4. Why We Use Cookies
We use cookies to:
- Keep your shopping cart active during your visit
- Remember you when you return to our Site
- Process your orders securely
- Analyze which pages and products perform best
- Track the effectiveness of our advertising campaigns
- Serve you relevant ads based on your browsing behavior
- Comply with legal obligations
5. Meta Pixel
We use the Meta Pixel on our Site. This allows us to:
- Measure the effectiveness of our advertisements on Meta platforms
- Build audiences for future advertising campaigns
- Retarget visitors who have browsed our Site or products
The Meta Pixel may collect your IP address, browser type, referring pages, and actions taken on our Site. This data is shared with Meta Platforms, Inc.
For more information, see Meta's Data Policy: https://www.facebook.com/privacy/policy To opt out: https://www.facebook.com/adpreferences
6. Google Analytics
We use Google Analytics to understand how visitors interact with our Site. Data collected includes pages visited, time on site, and general location at country/region level.
For more information: https://policies.google.com/privacy To opt out: https://tools.google.com/dlpage/gaoptout
7. Your Cookie Choices
a) Cookie Consent Banner When you first visit our Site, you will be presented with a cookie consent banner where you can accept all, reject non-essential, or customize your preferences.
b) Browser Settings You can control or delete cookies through your browser:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Safari: Preferences → Privacy → Manage Website Data
- Firefox: Options → Privacy & Security → Cookies and Site Data
- Edge: Settings → Cookies and site permissions
Note: Disabling strictly necessary cookies will affect cart and checkout functionality.
c) Opt-Out Links
- Meta Ad Preferences: https://www.facebook.com/adpreferences
- Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
- NAI General Opt-Out: https://optout.networkadvertising.org
8. Cookie Retention
| Type | Retention Period |
|---|---|
| Session cookies | Deleted when you close your browser |
| Persistent cookies | Days to years depending on purpose |
| Meta cookies | Up to 90 days |
| Google Analytics cookies | Up to 2 years |
| Functional cookies | Session to 1 year |
9. Do Not Track
Our Site does not currently respond to Do Not Track (DNT) signals. You can use the opt-out methods in Section 7 to limit tracking.
10. GDPR and EU Users
If you are located in the EU/EEA, we only place non-essential cookies after you have given explicit consent via our cookie banner. You may withdraw consent at any time by adjusting your preferences or browser settings.
11. Changes to This Policy
We may update this Cookie Policy to reflect changes in technology, law, or our business. The "Last Updated" date at the top will reflect any changes.
12. Contact Us
For any questions, contact us at [YOUR EMAIL]
Please allow 1–2 business days for a response.